The Ultra bottle is the results of a five-year quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging possible though retaining the luxurious aura on the franchise and its special blend of whiskies, which consist of ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

The end result saw glass getting hand-blown right into a teardrop form. For The 1st time in the brand name’s historical past, the long-lasting sq. Johnnie Walker bottle has been reformed. 

Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the tip with the spear for glass—especially for providers wishing to market in Europe.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals

Worldwide Design and style Director at Diageo, Jeremy Lindley who led the design venture, stated, “Johnnie Walker Blue Label Ultra was born out of an ideation session taking a look at the way forward for luxurious. With other classes shifting in the direction of light-weight – which include eyewear and significant-effectiveness cycling – we questioned regardless of whether luxury spirits could abide by go well with. “We took our vision to a workforce of pro glassmakers and through a five 12 months examination-and-discover process slowly but surely uncovered how to produce elegant, light-weight glass.

From peaty whisky to fruity whisky, lean on our skilled insights to find out the full assortment and character of various whisky flavours.

As well as external glass makers, the manufacturer rethought all facets of how the bottle is developed, made and transported: from hand-blowing the glass, to employing a teardrop shape which, for The 1st time ever, intended reforming the enduring Johnnie Walker sq. bottle.

Johnnie Walker Blue Label Ultra is definitely the manufacturer’s lightest 70cl Scotch whisky glass bottle up to now also to the very best of your brand’s information and investigation, the earth’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment that has a recognised paradigm click here of luxurious.  

With less than 888 bottles launched globally, Each individual bottle is independently numbered and presented in the luxury collector’s situation.

We are right here when you're ready to take the plunge with Johnnie Walker and find cocktail recipes, new item launches and the newest from our world of whisky.

This can be a globally allocated launch made out of uncommon shares, which include whisky from ghost distilleries which might be not in Procedure. A lot less than 888 bottles have been produced worldwide.

Diageo has submitted filings to own its granted UK Patent No. GB2616831 B endorsed as licensable of ideal about the UKIPO patent register, and fascinated events are invited to ask for a typical royalty free, non-exceptional licence from Diageo.

Said system aims to reduce the pounds of glass in Johnnie Walker packaging. This can have a direct effect on the carbon emissions of Johnnie Walker packaging, both of those with regards to production and transportation. 

Skilled whisky tasting normally takes exercise. Use our do's and don'ts to demystify the encounter and revel in your drams in a whole new way.

We have been a worldwide chief in beverage Liquor with An impressive collection of makes across spirits and beer.

That task fell to Diageo’s worldwide structure director Jeremy Lindley. Power and basic safety were being Lindley’s priorities, but perform necessary to follow type. Immediately after Studying the Obviously strongest condition for glass will be the teardrop—the shape it In a natural way assumes when liquid—Lindley and his workforce made a teardrop with square sides, inside of a nod to your typical Johnnie Walker silhouette.

Because the time of its founder, John Walker, those who Mix its whiskies have pursued flavour and top quality earlier mentioned all else.